Posts by Bettina Specht

Product Lead at Postmark. Likes squirrels. 🐿

2023

• Experimentation weeks: How serving our support team leads to a better customer experience
• Introducing the Postmark Retention Add-on

2022

• Introducing the Postmark App for ActiveCampaign
• Introducing the Postmark App for Stripe
• BIMI support is coming to Apple Mail
• Developer favorites: the 5 best email APIs in 2025
• What are email APIs (and how do you choose the right one)?
• 6 transactional email services compared (and how to pick the right one)
• 13 reasons why your emails go into the spam folder (and what you can do about it)

2021

• The beginner’s guide to magic links
• How to integrate Bubble and Postmark
• The 7 best SMTP email services in 2025 [+ comparison sheet]
• Expanded support for using Broadcast Message Streams via SMTP
• New in Postmark: Sandbox Mode
• The best DMARC tools (and how to find the one that’s right for you)
• Brand new ways to use Postmark and Zapier
• How to send ToS and privacy policy emails without hurting your reputation
• How to reliably deliver Craft emails with the Postmark plugin